Generic Keywords Domain Name
A companies brand name is a term that is taught via marketing and not always commonly known to individuals. One thing that so many companies fail to understand is the extreme power generic domain names hold.
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They don t appear spammy and are far more memorable than generic keyword based names.
Generic keywords domain name. On the other hand a brandable domain name helps you easily stand out from the competition. Brand name vs generic. Google s john mueller settled a long running debate as to whether keywords in the domain name matter.
He also provided four insights about choosing domain names and ranking. Plus your users will find it easier to remember your website. A uk company called memorable domains recently conducted a study which showed that when used for pay per click advertising use of a generic keyword domain over a non generic non keyword domain increased the number of ad impressions and raised the click through rate of ads by as much as 42.
Jerry rigging a keyword into your domain name using one of the tlds above will not help you rank better. In other words not everyone searching for chocolate will see your website as the 1 result. It takes lots of work to get any website regardless of keywords to the top of the serps search engine results pages for.
The full list of generic cctlds is available in the search console help center. The same goes for branded domain names. Branded domains seem to be the future of domain names not only because they can support your seo strategy but also because they re relatable and memorable.
Let me try to lay this out as clear as the blue sky yet go into detail why.
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